Encasa Homes - Executive - Marketing - Website (2-10 yrs)
We are looking for a someone with a strong background in Ecommerce Marketing through own web stores. The role will include handling all aspects of improving sales on a website.
- Manage the Shopify store and work and continuously work on improving Conversion Rates.
- Run A/B tests to improve usability of the website.
- Constantly study best practices and implement all types of strategies such as using landing pages to improve conversions, bundles to improve AOV, etc.
- Study Google Analytics to understand user behaviour and flow.
- Participate in driving organic visibility through content marketing.
- Improve organic reach through email marketing
- Run Facebook/Instagram and Google ads to drive paid traffic.
- Understand metrics of online sales such as impressions, click-thru rates, conversions, ACOS, etc.
Who you are :
- 2+ yrs of ecommerce experience, specifically on webstores (Shopify or Woocommerce based)
- Strong understanding of marketing best practices of direct-to-consumer brands.
- Ability to dig through data, draw conclusions and make recommendations.
- Very strong in Excel / Google Sheets.
- Self-motivated person who can prioritize your own work.