Encasa Homes - Executive - Marketing - Marketplace (1-10 yrs)
We are looking for a someone who is interested in Ecommerce Marketing. The role will have the broad scope of improving visibility and conversion of online sales across Indian and International marketplaces.
You will:
- Manage multiple product lines across one or more geographies.
- Look at the full-funnel of customer acquisition - drive discovery through keyword optimization and paid PPC ads, and lead to conversions through great product messaging and competitor positioning.
- Understand metrics of online sales such as impressions, click-thru rates, conversions, ACOS, etc.
- Use various promotional tools such as sponsored ads, coupons, discounts, etc to boost sales.
- Use internal tools for daily, weekly, monthly reporting of all your product lines.
- Use off-marketplace tools such as email lists, landing pages to attract repeat customers.
- Continuously learn about new marketing methods to be at the forefront.
Who you are:
- 1+ yrs of ecommerce experience, specifically on the Amazon marketplace.
- Strong understanding of PPC ads on Amazon
- Ability to dig through data, draw conclusions and make recommendations.
- Very strong in Excel / Google Sheets.
- Self-motivated person who can prioritize your own work.
