Director at Encasa Homes
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Encasa Homes - Executive - Marketing - eCommerce Vertical (2-5 yrs)
About us:
Encasa is a digital-first home furnishings brand with distribution across the world (currently US, UK, Canada, France, Germany, Italy, Spain, Mexico and our home, India).We started off as an Amazon-first brand and are now expanding to an omni-channel presence. We manufacture our own high-quality products in factories based in Maharashtra and Tamil Nadu.
Roles & Responsibilities:
- Manage multiple product lines across one or more geographies
- Look at the full-funnel of customer acquisition - drive discovery through keyword optimization and paid PPC ads, and lead to conversions through great product messaging and competitor positioning
- Understand metrics of online sales such as impressions, click-thru rates, conversions, ACOS, etc
- Use various promotional tools such as sponsored ads, coupons, discounts, etc to boost sales
- Use internal tools for daily, weekly, monthly reporting of all your product lines
- Use off-marketplace tools such as email lists, landing pages to attract repeat customers
- Continuously learn about new marketing methods to be at the forefront.
Key Requirements:
- Minimum 2 yrs of e-commerce experience, specifically on the Flipkart marketplace.
- Experience in handling market places: Flipkart, Walmart, Wayfair
- Strong understanding of PPC ads on Flipkart
- Ability to dig through data, draw conclusions and make recommendations
- Very strong in Excel / Google Sheets
- Self-motivated person who can prioritise your own work.
Location: Mumbai
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