DESIGNATION: SR. SEO B2B ANALYST ROLE DEFINITION

The Sr. SEO Expert/Project Leader is responsible for end-to-end SEO practices and team management. Responsible for on-page and off-page optimisation, web auditing, Google analytics & search console integration, monitoring, content optimisation, web page interlinking, and team & project report-making. The candidate should have hands-on experience and expertise in gaining visibility, top SERPs ranking, & organic traffic for a website. He/She should manage the Top-Down approach for managing approvals also.

RESPONSIBILITY DELIVERABLE

- Keywords Research - On Page SEO - Off Page SEO - Web Analytics

Reporting TASKS & ACTIVITIES Keywords Research - Research niche-based keywords corresponding to the client's business objectives, optimize existing content, and attract new opportunities. Competitors Analysis - Monitor competitor website keywords, and get deep with their website performance, social media, backlinks, & advertising

Eminenture India | Confidential 2

- On Page Optimization 

- Analyze and fix meta tags

- Content quality testing and improvement 

- Website speed testing and fixing suggestion 

- Robots.txt and XML sitemap creation 

- Google Analytics and Search Console setup 

- Google tag manager integration Off Page Optimization 

- Generate high quality links through off page activities such as directory submissions, social bookmarking, articles, blogging, forums, classifieds, business listings, etc. 

- Publish good quality blogs on the official site to improve traffic and leads SEO Tools Management 

- Fix search console errors and GTM integration 

- Performance monitoring with SEMrush and Google Analytics Leads Management 

- Monitor daily leads - Implement new ideas to generate leads Report Writing 

- Create a comprehensive weekly SEO report 

- Lead analysis and define growth metrics 

- Weekly plan of action Performance Consistently take up the performance graph with top-line KPIs, covering keywords ranking, leads, traffic, TAT, and team efficiency.

- Value Addition 

- Understand the scope of work to ensure the right performance as per KPI 

- Learn new methods, tools, & processing techniques from peers to deliver continuous performance improvements. 

- Evolve new thoughts and suggest ideas, which would enable value-building and innovation in the process Top-Down Approvals 

- Take approvals from the client on sensitive and vital official matters

MEASUREMENT METRICS : 

- Quality of Work 

- Team Efficiency 

- Backlinks Growth 

- Leads & Conversion 

- Organic Traffic Improvement 

- Domain Authority Improvement 

- Keywords Ranking Improvement 

QUALIFICATION & EXPERIENCE : 

- Master's degree in digital marketing - 5+ years of professional experience in B2B SEO project handling and team management 

- Excellent communication skills

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