The selected candidate will participate in developing, executing and implementing the residential Marketing and Communications plans which is in alignment with the business goals.

Media and Advertising :

- Owning the execution of the tactical marketing initiatives and plans.

- Create and implement marketing/media plans that include print, online, social media/video, events/ tradeshows etc.

- Create and maintain the timeline tracker for each tactical and branding campaign

- Conduct market research to identify effective promotional methods across same and other industries

- Agency handling - coordination and assist in timely execution of the jobs assigned to different creative and media agencies

- Execution monitoring for all the media campaigns like OOH, Prints, Radio, social and digital etc

- Be able to work across luxury and premium products

Digital and social :

- Digital campaign monitoring and finding innovative cost-effective measures to influence organic social reach of the project

- Review web analytics and ad words campaigns on an ongoing basis and generate monthly reports regarding site traffic

- Explore and ideate with help of digital agency regarding email marketing campaigns and constant update of web content

- Strategize, assist and oversee production of audio / video content for website and social media

- Work with agency to plan and execute social media campaigns

Events & Activations :

- Explore the opportunity to participate in tactical events that can help in additional lead generation

- Corporate connect, able to find strategic partnership with bodies/groups that is relevant for the category

- Keep a track with other departments/ entities to associate with them on events and activities (Office parks / riding school etc)

- Coordinate and support the sales team on all CP and other events

Marketing - MIS :

- Maintain and track the budget for campaigns and launches allocated for department

- Maintain and update all data online at sales force

Marketing - Production & coordination :

- Manage the production for the collaterals

- Inventory management of the collaterals

- Maintain the periodic sanity check across all sites regarding collaterals and brandings

- Inter department coordination

Marketing - Vendor management :

- Maintain vendor relations and follow ups

- Manage & coordinate the timely estimates / Invoices from vendor

- Monitoring and handling the process of invoicing / POs

- Track the vendor MIS in terms of outstanding statements and deliverables

Marketing - Loyalty program :

- Executing and assisting in managing the loyalty program for residential business

Qualification and Criteria :

- 7-12 years- experience in handing marketing profile in Team Handling & Execution role

- MBA/Masters

- Relevant real estate experience candidate will be preferred

- Experience in launching real estate projects

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.