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14/09 Embassy
Talent Acquisition Specialist at Embassy Group

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Embassy Group - Assistant Manager - Presales (4-10 yrs)

Bangalore Job Code: 176620

About the function: Lead Management division essentially performs pre-sales functions by handling leads that are generated as a result of all Marketing & Networking initiatives.

This process creates an architecture for organizational data which enables derivation of key analytics to support Management decision making specifically in the Marketing & Sales domain. Hence, serving as a key data engine to evaluate & analyse the performance of activities & define metrics for enhanced sales conversion.

Job Purpose: Managing leads from various sources and generating potential customers for 'The Luxe Collection by Embassy'. Frontline to ensure an absolute Embassy experience to all the customers to convert them into a qualified lead that attributes to enhanced sales efficiency.

- This position would be responsible to lead a team of pre-sales outsourced to generate quality leads & walk-ins across the portfolio.

- Handle inbound & outbound processes to address all residential queries.

- Improving lead management processes, TATs, and device policies for enabling maximum lead conversion

- Monitoring quality of various activities/processes followed at the in-house as well as the outsourced centres.

- Centralized Database System & Data responsibility - Ensure all data points of each business leads are captured, classified & recorded in the system.

- Lead Qualification & Lead Assignment - Perform preliminary sales pitch & customer profiling to generate MQL & SQL from the leads generated. Assign qualified leads to the sales team as per the given matrix.

- Deliver a high-quality product pitch that is tailored to each customer's requirement. Prepare the script & train the outsourced resources to ensure desired performance & output.

- Cross-selling & Up-selling - Ensure all residential offerings are effectively conveyed to each lead to leverage possible business opportunities.

- Ownership on - Customer Engagement & Lead Nurturing- through the journey of customer life cycle until the conversion.

- Data mining & database activities to generate potential leads.

- Manage channel partners lead registration & assignment to respective Relationship Managers.

- Reporting - Create analytical reports & Dashboards on the key metrics to the functional & vertical head. Reporting frequency would be daily, weekly, monthly & quarterly.

- Adherence to the SOPs and system by capturing all the activities conducted by a user on SDFC.

- Conflict resolution in line with defined policies.

- Development of systems that automate existing manual processes

- Support the marketing team with insights on the campaign performance by producing statistical reports on responses generated from a given activity

- Pre-sales kit - Ensure all communication & collaterals of pre-sales operation is created, updated from time to time & made available to the users on SDFC. Ex: Emailers, WhatsApp/Chatbot/SMS template & product fact sheet.

- Market research & competitors- analysis to abreast of the market updates & new launches.

- Interdepartmental coordination - Projects, Marketing, Sales, Post Sales, Procurement & Finance

REQUIRED ATTRIBUTES:

- Strong Interpersonal & Negotiation skills with an ability to effectively communicate, influence & build mindshare convincingly with the customers.

- Prospecting/Selling Skills to persuade a cold inquiry to hot lead for site visits & conversions.

- People Management & Problem-solving skills

- Good understanding of data & ability to derive meaningful insights and analytics to propose relevant recommendations.

- Ability to understand & adapt to the organization ecosystem with a focus on the macro & micro level business objectives.

- Understanding digital marketing & the digital landscape is necessary.

TECHNICAL & OPERATIONAL SKILLS

- Adaption to CRM tool & technological platforms within the organization to perform the functional operations.

- Natural flair & curiously to explore the various range of communication tools & brand touchpoints available in the market to enhance customer experience.

- Understanding Salesforce.com, Extol, HubSpot & SAP can be an advantage.

- Knowledge on - Integrations & Automation- of multiple tools & platforms to strengthen/improvise the system

- Vendors & Agencies management - Handling PO & Payment process.

- Good at leveraging the internet & other sources to gather maximum information about a potential client.

OTHER QUALIFICATION

- Graduate/MBA with 4+ years of experience

- Candidates with a Sales & Marketing background with a direct customer interface are preferred.

- Extremely pleasant & presentable on the call

- Active listener who is proactive in undertaking initiatives.

- Self-driven & motivated

- Numeric ability

- Strong verbal & written communication is a must.

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