Email Marketing Specialist (4-8 yrs)
- A day in the life of a Email Marketing Specialist
- Manage the day-to-day planning, creation, and scheduling of email marketing campaigns - including, but not limited to lifecycle campaigns, lead generation/nurturing campaigns,product marketing, etc.
- Plan, build, test and send eDMs - via Mailchimp/Marketo/Hubspot/Pardot
- Develop creative, messaging, and content for campaigns.
- Working closely with the Design and Comms teams.
- Design and implement A/B Testing on email campaigns
- Work with the Design team to create email templates and source creative assets required for email campaigns.
- Work with the Marketing peers to review and refine email copy.
- Conduct quality control checks and testing.
- Set up various automation workflows.
- Use customer data to drive message and content personalization.
- Monitor performance of email campaigns and implement strategies for optimization.
- Stay up to date with evolving email marketing best practices
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
