This incumbent will be responsible for executing email marketing initiatives of the organization. The specialist is required to work closely with the Executive / Operations / digital marketing teams to scope out segmentation, content requirements, designs and programs for email campaigns with hands on experience in building assets like emails, templates etc.

Good to have - Experience in integrations with other components like Ads, Google Analytics etc.

Key Responsibilities :

- Building and executing email campaigns for the complete lead lifecycle

- Mapping Customer Journey and analysing touch points with the organisation

- Creating assets like emails, forms, templates.

- Implement A/B testing strategies

- Measure and analyse campaign effectiveness including email and conversion metrics

- Explore latest trends in email marketing to improve performance

- Proactively research & understand customer journey and stay on top of trends and developments in digital marketing to identify and leverage the most effective ways for marketing automation

- Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis; list management; and lead processes.

- Manage prospect and customer databases by creating and updating lists, segmenting data and "cleaning" data.

SKILL REQUIREMENTS:

- Excellent analytical skills and ability to interpret data and provide actionable insights.

- Strong understanding and knowledge of email best practices, innovation, and technologies

- Advance HTML knowledge and experience formatting emails (layout, images, links, etc.)

- Hands on experience in building lead nurture campaigns and driving successful marketing outcomes / lead conversions

- Understanding of different type of emails - bulk emails, transactional emails etc.

- Experience with sales and marketing tools (including reporting tools and project management tools) is a plus.

- A track record of success in email marketing activities, lead database, reporting, creating lists, building landing pages, nurture tracks and promoting events

Qualification :

- Graduate / Post Graduate

- 3-5 years of relevant experience

- Creative thinker

- Analytical mind - ability to read, analyse and interpret information effectively

- Good written and verbal communication skills

- Demonstrable IT skills - (Microsoft Office/Power point/Excel/Word)