HR - Recruiter at Collar Search
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Email Marketing Specialist (0-3 yrs)
Email Marketing Specialist Responsibilities :
- Conducting market research to better comprehend prevailing consumer behaviors.
- Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
- Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
- Creating well-written copy that is free from mistakes.
- Collaborating with graphic designers to improve the appearance layout of outputs.
- Maintaining a database of customers who have opted to receive our correspondence.
- Distributing emails through the use of automation software.
- Monitoring and reporting on the utility of each campaign.
Email Marketing Specialist Requirements :
- Degree in marketing management, advertising, communications, or similar.
- Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
- Experience building an email marketing campaign from scratch.
- Prior database management experience, preferably in a similar role.
- Familiarity with pertinent automation and performance evaluation software.
- Excellent project management skills specific to marketing.
- Outstanding copywriting and copyediting abilities.
- Ability to harness collaboration to produce well-crafted content.
- Willingness to work extended hours to ensure that projects are completed, as needed.
- Proven experience managing an email marketing program.
- Hands-on experience in marketing automation platforms.
- Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
- Google Analytics, HTML/CSS, A/B Testing, and other CMS.
- Proficient in data analytics to determine important data and be able to suggest improvements.
- Excellent written communication skills.
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