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25/09 Anand Ravikumar
Associate Consultant at Antal International

Views:92 Applications:13 Rec. Actions:Recruiter Actions:4

Email Marketing Coordinator (3-5 yrs)

Chennai Job Code: 293223

This individual may be required to provide input to or participate in various projects and will perform other duties as requested.

What you'll do :

1. Help up build our emails, SMS, and push notifications using existing templates and

QC the emails to ensure links work, promotions align with our calendar, and the emails render properly in various ISPs on desktop and mobile

2. Assist in providing regular campaign performance reports that include opens, clicks, conversions, demand, unsubscribes, etc

3. Manage and work a prioritized worklist, setting up a variety of products across a broad spectrum of vendors and product categories, often requiring accessing different vendors assets from different locations and portals

4. Work cross-functionally with Merchandising, Marketing and eCommerce teams to manage and oversee key product launches.

5. Continually analyze, provide insights and execute on improvements to the customer experience as it relates to product listing and detail pages and site navigation

6. Partner with Customer Care to understand customer feedback and friction related to product content and requested enhancements

7. Work directly with eCommerce and Merchandising teams and all vendors to communicate accurate fit and style standards related to product pages

8. Implement and maintain style guides in order to write original web content that is consistent with the brands, and edits/loads imagery into carousels that showcases products in the optimal way.

9. Additional responsibilities will include workflow, system and process optimization, product template creation and vendor communication to streamline processes.

Requirements

1. Undergraduate degree and/or technical training

2. 3 - 5 years of experience working in an eCommerce environment, digital marketing, or a related field

3. Strong understanding of eCommerce retailers and Content Management Systems

4. Strong working knowledge of Microsoft Office (Outlook, Excel, Word & PowerPoint)

knowledge with basic HTML.

5. Product content or copy writing background is a strong plus

6. Experience working with cross-functional teams and external agencies

7. Self-motivated, creative thinker with strong problem-solving skills

8. Strong organizational and project management skills

9. Ability to work in a self-directed, fast-paced environment, and can work independently

10. Team player willing to roll up his/her sleeves to execute against set goals

11. Excellent written communication skills, project management skills, and attention to detail.

12. Hands-on experience in marketing automation platforms.

13. Knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR).

14. Experience building email marketing campaigns from scratch.

15. Working knowledge of Hybris CMS tools - Backoffice and SmartEdit experience a plus

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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