-Opportunity within a company with a solid track record of performance

-Flexible working options

-Fantastic work culture

Our client was created in 2019 by Luke Belmar with the desire of building the largest decentralized entrepreneurial network in the world. In the beginning, the focus was mainly ecommerce, but as the company grew so did its knowledge base and its pool of experts.

The Job

Your Responsibilities will include :

Email Campaign Planning : Develop a strategic plan for email marketing campaigns, including setting objectives, defining target audiences, and deciding on the type of content to be delivered via email.

Audience Segmentation : Segment the email list based on various criteria such as demographics, behavior, or preferences to send targeted and relevant content to different groups or recipients.

Content Creation : Collaborate with content creators and copywriters to craft engaging and informative email content, such as newsletters, promotional messages, product updates, or educational materials.

Design and Branding : Ensure that email templates and designs align with our client's branding guidelines, including logos, colors, fonts, and style.

Scheduling and Deployment : Manage the timing and frequency of email campaigns, as well as utilize email marketing software (ActiveCampaign) to send emails to the intended recipients.

Personalization : Implement personalization strategies to make emails more relevant and appealing to individual recipients. This may involve dynamic content, product recommendations, or personalized subject lines.

Testing and Optimization : Conducting A/B tests to optimize various email elements, such as subject lines, and calls to action. And content, based on data and performance metrics.

List Management : Maintain a clean and up-to-date email list, ensuring compliance with email regulations, and managing subscriptions, bounces, and unsubscribes.

Measurement and Reporting : Track the performance of email campaigns by analyzing key metrics like open rates, click-through rates, conversion rates, and revenue generated. Preparing reports to gauge success of campaigns.

Compliance : Ensure that email campaigns comply with legal regulations and industry standards, such as CAN-SPAM, GDPR, and CASL.

Automation : Implement and manage email marketing automation tools to streamline processes and send triggered emails, such as welcome messages, abandoned cart reminders, or follow-up sequences.

Feedback and Improvement : Gather and analyze feedback from recipients and stakeholders to make data-driven improvements to email campaigns and strategies.

Integration : Collaborate with other departments or teams, such as sales, customer support, or IT, to integrate email marketing with broader business goals and systems.

Ideal Candidate :

- Bachelor's degree in Marketing, Communications, or a related field (preferred).

- 5 years of proven experience in email marketing, including campaign strategy, execution, and analysis.

- 2-3 years of experience in Information Product Experience.

- Proficiency in Active Campaign (email marketing tool).

- Strong analytical skills with the ability to interpret and act on email marketing data.

- Excellent copywriting and content creation skills.

- Knowledge of email marketing best practices and industry trends.

- Exceptional communication and teamwork skills.

- Knowledge of the company and its founders.