HR at Kredent InfoEdge Pvt. Ltd
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Elearnmarkets - Analyst - Search Engine Optimization (4-7 yrs)
Please find below the brief synopsis about the company profile :
- Kredent InfoEdge is one of the most prominent names in the fintech and edutech market ecosystem. We want to be the major catalyst for financial inclusion in India by focusing on learning and analytics using technology. We have inter-connected verticals (product offerings) -
- Elearnmarkets, India's premier online financial education provider which offers 100+ e-learning courses in finance (in different regional languages) and has trained 150000+ registered learners.
- For more insights please visit - elearnmarkets.com
- StockEdge is a self-help stock market analysis app and is a unique platform for users as it is primarily based on NSE and BSE data, which is 100% focused on research and analytics.
For more insights please visit - stockedge.com
If you are ready to take the challenge and if you have the passion for the latest cutting edge technology, we would like to welcome you to join our team.
Job Description of SEO Analyst :
The SEO Analyst will be responsible for increasing the rankings of our websites in branded and non-branded keyword searches in Google and Bing. He/she will also have to improve the rankings of our mobile apps on Play Store and Apple App Store.
Responsibilities :
1. Conduct keyword research using various tools like Google Keyword Planner, SEMrush and Ahrefs.
2. Perform competitive analysis and identify gaps in our content or areas of improvement in our web design.
3. Do on-page SEO for websites pages and blogs.
4. Update older content and add effective calls to action (CTAs) to improve user engagement.
5. Track important SEO metrics including keyword rankings, organic traffic, conversion rates, and time spent on page.
6. Report on performance metrics comparing them to our SEO goals and benchmarking data.
7. Optimize pages for mobile.
8. Improve search visibility of our mobile apps through App Store Optimization (ASO).
9. Implement link building strategies and build/manage backlinks to build online authority
10. Follow SEO trends and stay up to date with new tools and practices.
11. Expertise in Google Search Console, Bing Search Console, Google Analytics, Google tag manager, Firebase, etc.
12. Implementation and administration of search engine programs (Schema, Rich Snippets, shopping feeds, etc.)
Job Location - Kolkata
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