Ekincare - Executive - Digital Marketing (2-4 yrs)
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilise the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Prior experience in managing high budget digital Marketing campaigns.
- 2-5 years experience
- Ability to convey ideas in a crisp and effective manner.
- A Go getter attitude to get things done in a high growth startup.
- Using Email Marketing/Automation tools is a plus.