Manager - Digital Marketing

JOB ROLE :

The Digital Marketing Manager plays a leading role in the management of digital projects inclusive of online planning and insight, online promotions, content production such as videos, online display advertising, SEO, web building, and design, and social media. The Digital Marketing Manager will also be responsible to manage high-quality acquisition programs, campaigns, and activities across the business online platforms.

He additionally ensures that projects within the marketing department are delivered in a timely manner and that they are always in line with the business guidelines, quality standards, and objectives.

Also, will be responsible for Planning, implementing and managing all the campaigns of Marketing to promote the company products/services.

JOB DESCRIPTION :

- Plan and Execute

- SEO/SEM

- SMO

- PPC Campaigns, marketing database, email, social media and display advertising campaigns

- Design and Build and maintain our social media presence

- Measure and Report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs),

- Identify trends and insights, and optimize spend and performance based on the insights,

- Brainstorm new and creative growth strategies,

- Plan, execute, and measure experiments and conversion tests,

- Collaborate with internal teams to create landing pages and optimize user experience

- Customer Experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimizes user funnels Collaborate with agencies and other vendor partners

- Emerging Technologies

- Evaluate emerging technologies.

- Provide thought leadership and perspective for adoption where appropriate Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Knowledge of Email Marketing Platforms and Marketing Automation Tools will be added on

- Experience in setting up and optimizing Google AdWords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

TEAM MANAGEMENT :

- Effective and Efficient management of Team Members in terms of Digital Marketing Manager, Target Orientation, enhance

- Productivity and Performance.

- Motivation

- Monitoring and Review

- Team Development

- Training etc.

- Effective programs to compensate, train, appraise the team

QUALIFICATION :

- Any Postgraduate

- Preference would be given to Engineers & MBA from Tier A institutions.

EXPERIENCE :

- 4-6+ years of experience

SKILL SET :

- Preference will be given to candidates who have worked in key e-commerce companies and have prior e-commerce exposure

- 4+ years of hands-on experience in scaling digital marketing teams, across various digital marketing channels (SEO, SEM, content etc.,).

- Proven record of building and scaling profitable marketing teams

- Ability to devise strategies across all channels

- Experience in analyzing data across multiple platforms and providing insights for improving scale/efficiency.

- Strong quantitative skills, including analytical abilities.

- Connections with the influencers in the domain is a plus.

- Prior experience across an e-commerce company would be preferable.

- Preference would be given to Engineers & MBA from Tier A institutions.

SALARY :

- Best, and as per Industry standards

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