As a Content Marketer, you will play a crucial role in developing, executing, and optimizing content to drive brand awareness, engagement, and lead generation.

- Develop and execute comprehensive content ideas aligned with overall marketing and business objectives.

- Create high-quality, engaging, and relevant content for various channels, including blog posts, articles, social media posts, case studies, and more.

- Conduct thorough research to understand target audience, industry trends, and competitors to inform content development.

- Optimize content for search engines to improve organic visibility and drive traffic.

- Plan and execute content distribution across multiple channels, including social media, email, and third-party platforms, to maximize reach and engagement.

- Work closely with cross-functional teams, including marketing, design, and product teams, to ensure content aligns with brand messaging and goals.

- Track and analyze content performance metrics, providing insights and recommendations for continuous improvement.

- Maintain and enhance the company's brand voice and tone across all content.

Specific criteria required:

- Bachelor's degree in Marketing, Communications, or a related field.

- Minimum 2 years of experience in content marketing, with a portfolio showcasing successful content campaigns.

- Strong understanding of SEO best practices and content distribution strategies.

- Excellent writing and editing skills with a keen eye for detail.

- Experience with content management systems (CMS) and social media platforms.

- Data-driven mindset with the ability to analyze and interpret performance metrics.

- Creative thinker with the ability to generate innovative ideas.

- Ability to work collaboratively in a fast-paced environment.

- Bring your own device to work

What you can expect in return:

- Competitive salary

- Health insurance

- Statutory benefits like PF & Gratuity

- Flexible Working structure

- Remote work options

- Professional development opportunities

- Collaborative and inclusive work culture

EduFund is an early-stage platform that helps Indian parents plan for their child's higher education in advance. Our product allows families to invest for education, take education loans, and receive competitive scholarships! We were founded in 2020 by Eela Dubey (NYU 13') and Arindam Sengupta (Princeton 12').

EduFund team is filled with chai lovers, problem solvers, ridiculous jokes, and immeasurable passion towards our work. Our founding team has had the privilege of working at companies like Reliance, Goldman Sachs, CRISIL, GradRight, LeverageEdu, HDFC, and many others.

We have raised over $5M in funding from notable investors such as MassMutual Ventures, Kunal Shah, and DSP Investment Managers.

We are headquartered in Ahmedabad, with teams in Mumbai, Pune, and Bangalore.

Website - https://www.edufund.in/