12/04 Prashanth

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EDS Technologies - Digital Marketing Role (4-10 yrs)

Bangalore Job Code: 70593

Marketing :

- Generate maximum digital impact for marketing campaigns.

- Design and ownership of all digital assets.

- Collateral management, coordinate with internal stakeholders in developing & offering of marketing collaterals such as white papers, brochures, presentations etc.

- Design and layout of electronic and print materials for all programs, events, campaigns (flyers, posters, banners, collaterals, logos, invitations, newsletters, newspaper ads, etc.).

- Maintaining EDST's branding guidelines so it remains consistent and is used properly by all stake holders.

- Manage and maintain the organization's website.

- Regular and timely updates of news, updates, events etc in website.

- Continually work on SEO of the website.

- Track and analyse website traffic flow and provide regular reports.

- Edit and post videos and other contents on the website, social portals etc; video editing skills desirable.

- Fix any errors or bugs in online content.

- Attain key performance indicators such as reducing website bounce rate and increasing dwell time.

- Conceptualize original website design ideas that bring simplicity and user-friendly UI.

- Carry design and web projects from concept to completion with adherence to the brand standards.

- Up-to-date with the latest web trends, techniques and technologies.

- Ensure the coding standards are met, optimize the web architectures for navigability and accessibility and ensure the website and databases are being backed up.

- Create wireframes, storyboards, user flows, process flows and site maps to communicate interaction and design ideas.

- Conceptualize and manage events.

- Identify vendors based on requirements; have a good working relationship with them.

Attributes required :

- Keen eye for detail.

- Ability to express creative ideas.

- Good communication skills ie verbal and written.

- Present and defend designs and key deliverables to executive stakeholders.

- Exposure to graphic design.

- Establish and promote design guidelines, best practices and standards.

- Ability to solve problems creatively and effectively.

- Ability to meet tight deadlines.

- Able to connect with business contexts.

- Good PowerPoint skills.

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