EdgeVerve - Specialist/Lead - Branding (6-16 yrs)
About US
EdgeVerve Systems, a wholly-owned subsidiary of Infosys, develops innovative software products and offers them on-premise or as cloud-hosted business platforms. Our products help businesses develop deeper connections with stakeholders, power continuous innovation and accelerate growth in the digital world.
Job Description :
Job Title : Head of Brand, PR and Thought Leadership
Location : Bangalore
Reports to : Head of Marketing
Interfaces with : Board members, Sales, Services, Agencies, and other key teams
Job Role Summary :
Responsible for building the brand in the global markets for the company and its platforms.
Key Responsibilities and Tasks :
- Develop and sustain brand strategy, purpose, architecture, positioning, and visual identity system.
- Ownership of the brand image and guardian of the brand identity. Developing the tools to deliver brand consistency at home and overseas.
- Responsible for amplifying the brand - making EdgeVerve more famous as we look to grow the business.
- Lead and drive Brand Strategy, PR, Thought Leadership, and creative studio.
- Work with the Head of Marketing in formulating the brand plan and execute it diligently with the help of your team.
- Extensively work with the leadership team on high-impact brand activities.
- Hyper-focused on building a high performing brand and design team to support brand and organisational goals.
- Independently run the design/creative studio to cater to all creative/advertisement/video/collateral requirement of the marketing and extended teams.
