Global Lead Field Marketing

About US:

EdgeVerve Systems, a wholly-owned subsidiary of Infosys, develops innovative software products and offers them on-premise or as cloud-hosted business platforms. Our products help businesses develop deeper connections with stakeholders, power continuous innovation and accelerate growth in the digital world.

Role - Global Lead - Field Marketing

Designation - Associate Director- Marketing

Objective - Create, manage, and execute go-to-market campaigns for the AI & RPA

Experience:

- 15+ years of professional experience in the IT Sector

- Planning and executing marketing campaigns for pipeline impact

- Experience in managing large business conferences and industry events specifically around product launches, lead gen and branding

- Metrics and results-oriented

Job responsibilities:

- Responsible for Field Marketing for US, EMEA and APAC

- Strategize, execute and manage GTM campaigns for the product lines through industry events, inside sales, roundtables, partners, etc in the various Geos

- Work closely with the sales and product management teams to identify campaign areas and evolve through execution

- Own lead targets and deliver MQLs and SQLs that impact the sales pipeline

- Collaborate with the digital marketing team to run integrated GTM campaigns

- Manage Partner Marketing and joint campaigns with partner organizations

- Work with product leaders and cross-functional teams to create and execute campaigns and activities

- Manage a team of high performing GTM marketers to create business impact

- Manage Marketing Operations to track and improve lead gen metrics through the funnel

- Experience handling multiple marketing vendors

Preferred traits:

- Should be articulate and a quick learner

- High energy and Execution oriented

- Demonstrate organizational skills, flexibility and ability to produce results in a fast paced environment

- Team management and capability to scale the team

- Good sociability and networking skills

- Excellent written, verbal communication skills and good presentation skills

- Highly creative should contribute extensively in creating campaigns

- Work very closely with the sales function

- Establish and manage expectations of stakeholders - Sales, Product Management and Senior Leaders

- Should collaborate with other Infosys Ltd groups as necessary