eConcero Consulting - Manager - Digital Marketing (3-6 yrs)
Job Summary :
Who we need ?
- A proven track record of managing large digital marketing projects for a range of clients across various verticals
- A strong working knowledge of the overall digital marketing mix - Email, SEO, PPC, Content, Social & Affiliates
- Experience of creating successful digital marketing campaigns across all channels
- Experience of managing large budgets and working with major global clients
- A good working knowledge of the latest Google algorithms, Google Analytics and Google Ad words
- Skills on marketing automation tools.
- Expertise in Facebook marketing
Responsibilities and Duties :
What will he/she be responsible for ?
- Plan, strategize and implement client B2C and B2B digital marketing strategies across all channels which will include :
- Work with the digital marketing executives to create a unique on-site and off-site SEO strategy for each client
- Monitor and improve the overall PPC strategy for each client
- Develop and implement a successful social media and community management strategy for all clients on all the major platforms, such as Facebook, Twitter, YouTube, LinkedIn, Google+ and Pinterest
- Work with the graphic designers to create B2C and B2B email templates for each client - and work with the digital marketing executives to analyse and improve each campaign
- Define and implement a unique and successful online content strategy for each client
- Manage the online digital marketing budget for a number of key clients and brands across a wide range of industries
- Report project progress and outcomes to clients on a weekly, monthly and quarterly basis - using Google Analytics and similar platforms as necessary.
Qualifications and Skills :
- Graduate
- Certifications
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