Responsibilities : 

- Collect genuine market & product feedback & Identify new markets and unmet customer needs

- Willingness to travel, meet new people and build a strong rapport with the end-user

- Develop strategies and tactics to get the word out about the company and drive qualified traffic. Work closely with the Director to set the marketing strategy for the business.

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Develop digital marketing strategies. Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Strong technical background and Acumen is a must. Quick learning ability to understand the product thoroughly

- Build strategic relationships and partner with key industry players, agencies and vendors, customers. Create brand value in the customer's minds. Provide timely inputs to the R&D team

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

- Manage and approve marketing/promotional materials from website banners to hard copy brochures and case studies

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals. Report findings to the executive team.

- Analyze consumer behaviour and adjust email and advertising campaigns accordingly. Researching and analysing market trends and competitors.

- Overseeing the company's attendance at events, such as trade shows, conferences, and festivals.

- Manage a sales team and conduct periodic training and knowledge up-gradation

- Periodical visits to distribution partners to understand their challenges and develop strategies to boost them through marketing

Requirements : 

- Demonstrable experience in marketing together with the potential and attitude required to learn

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)

Demonstrable Leadership skills : 

- Numerically literate, making sense of metrics and processing figures with spreadsheets

- Up-to-date with the latest trends and best practices in marketing

- B.Com/M.Com, BSc./MSc., B.E./M.E. degree. Postgraduation in Marketing is a must

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