ECD - Manager - Paid Advertising/PPC (1-30 yrs)
Job Overview :
- As the Paid Advertising Manager, you will play a pivotal role in our marketing team, responsible for creating, implementing, and optimizing paid advertising campaigns to drive revenue growth and ROI. We are seeking an individual who can demonstrate a proven track record of delivering outstanding results through paid advertising and possesses a deep understanding of ROI measurement and reporting.
Key Responsibilities :
- Develop and execute effective paid advertising strategies across platforms such as Google PPC, Facebook PC, and other relevant channels.
- Conduct comprehensive keyword research and competitor analysis to identify opportunities and refine campaign targeting.
- Create compelling ad copy and visuals that resonate with our target audience.
- Set and manage advertising budgets to maximize ROI while staying within allocated budgets.
- Continuously monitor and optimize campaigns to improve performance metrics such as CTR, CPC, and conversion rates.
- Conduct A/B testing and analyze data to make data-driven decisions for campaign improvements.
- Track and measure ROI for all advertising efforts and provide detailed reports to senior management.
- Collaborate with the marketing team to align paid advertising strategies with overall marketing objectives.
- Stay up-to-date with industry trends and best practices in paid advertising.
Qualifications :
- Proven experience in managing paid advertising campaigns, with a strong focus on Google PPC and Facebook PC.
- Demonstrable success in achieving a positive ROI through paid advertising efforts.
- Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant tools.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent written and verbal communication skills.
- Detail-oriented and highly organized.
- Ability to work independently and as part of a team.
- Google Ads and Facebook Blueprint certifications are a plus.
Why ?
- Competitive salary and benefits package.
- Opportunity to work in a dynamic and collaborative environment.
- Chance to make a significant impact on the company's growth and success.
- Ongoing professional development and training opportunities.
- A supportive and inclusive company culture.
- If you are a results-driven Paid Advertising Manager with a passion for delivering exceptional ROI and are ready to take your career to the next level, we encourage you to apply. Please submit your resume and a detailed portfolio showcasing your past success in paid advertising campaigns.