Senior HR Executive at Dot & Key Wellness Pvt. Ltd.
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Dot & Key - Assistant Manager - Pay Per Click (4-6 yrs)
Roles and Responsibilities :
- Responsibilities a PPC Ads expert is expected to have :
- Strategizing PPC campaigns, allocate budgets and optimize ROI from different Meta & Google Ads campaign types.
- Plan, activate, track, monitor and optimize campaigns & its corresponding spends based on the data insights
- Plan and activate YouTube video campaigns
- Liaise with external agencies to drive higher revenue from paid ads channels
- Collaborate with internal teams & agencies to optimize key KPIs like CPM, CTRs, ROAS, CPC and Conv. Rate
- Tracking and reporting key paid marketing campaign metrics
- Managing and updating analytics mechanisms for continued data tracking
Job Qualifications and Skill Sets :
- Below are the qualifications expected of a Google Ads expert :
- FB Blueprint certification, Google Ads & Google Analytics
- A degree in digital marketing; MBA in digital marketing from premier B-schools preferred
- In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
- An understanding of search engine optimization (SEO) and search engine marketing (SEM)
- Competency with using MS-Excel and PowerPoint to present plans and reports
Desired Candidate Profile :
Key Qualifications :
- 5-7 years of work experience as a SEO strategist for D2C brand
- 2+ years of hands-on experience in PPC.
- Strong written and verbal communication skills
- Presentation skills, analytical mindset and ability to spot patterns and trends in data
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