Role Description :

The ideal candidate will be responsible for planning, implementing and managing our SEO strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving the business' growth and success. The candidate shall manage all search engine optimization and marketing activities. He/She will be responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by the search engines. He/She will develop content to include keywords or phrases in order to increase traffic for the product/website.

Job Responsibilities :

- Own the entire lifecycle of SEO & SMO practices inside out

- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion and optimization

- Research and implement search engine optimization recommendations, research and analyze competitor advertising links, develop and implement link building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements :

- Bachelor's degree or equivalent in Digital Marketing

- 3+ years of relevant experience

- Candidate should have worked in the past with affiliates with a proven record of increasing traffic and sales and should have knowledge of SEO tools such as backlink tracking tool, keyword analysis tool (Google Keyword Planner and Word Tracker)

- Excellent understanding of Facebook, Instagram, Linkedin, Telegram, Youtube & other Social Media Platforms' Monetization

- Optimize the HTML source code for better On-page SEO

Location: Alpha 1, Commercial Belt, Greater Noida

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