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13/01 Sarina
HR at Disprz

Views:6 Applications:10 Rec. Actions:Recruiter Actions:7

Disprz - App Based Marketing Specialist (3-7 yrs)

Chennai/Gurgaon/Gurugram/Mumbai/Pune Job Code: 193697

Responsibilities (not exhaustive)


- Execute innovative and creative ABM programs across channels to generate pipeline from concept through execution, i.e., strategy, timeline, budget, design and content support, campaign development and campaign measurement.

- Align marketing and sales in establishing account profiles and target personas; develop and maintain a database of named accounts and contacts to ensure campaigns are targeted to the right people.

- Provide ongoing data and insights on target accounts and contacts within these accounts utilizing tools and resources to provide value to sales.

- Measure, analyse, and report on target account penetration on a monthly, quarterly basis as well as impact of ABM efforts on sales pipeline revenue (marketing sourced and influenced)

- Develop and provide ongoing sales communication to ensure alignment, collaboration, and follow up on marketing generated leads.

- Evaluate, select and manage vendors that contribute to ABM strategies like personalization platforms, direct mail providers, fulfillment services, etc.

- Evangelize ABM across the business, documenting and sharing best practices, driving innovative campaigns, and supporting the development and solidification of the ABM infrastructure.

Education/skill set Some key functionalities include :

- Bachelor's degree in marketing, business, or comparable education.

- Proficiency across major marketing technologies, including ABM and Direct Mail platforms (e.g. Hubspot, Salesforce, Demandbase, Bombora etc)

Experience :

Some key functionalities include :

- Minimum 2 years of experience in experience in a high-tech B2B demand generation, ABM, or segment-based marketing role, ideally in Edtech industry.

- Experience executing innovative, multi-channel ABM programs for enterprise accounts.

- Experience working with Sales to coordinate and implement ABM programs.

- Experience with targeting, segmentation, and list acquisition.

- Strong reporting capabilities and the ability to provide insights and analyze ABM programs.

- Familiarity with enterprise sales cycles and how to employ marketing strategies to nurture leads and drive engagement.

Abilities and Traits Some key functionalities include :

- Maintain timely and accurate reporting of the pipeline, account plans, and territory management activities.

- Ability to work on stretch goals and highly demanding targets.

- Energetic team player, driven and self-motivated.

- Self-starter with the ability to work with limited input.

- Good business sense and excellent consultative sales skills.

- Strong project management and time management skills.

- Strong interpersonal and communication skills.

- Excellent attention to detail and ability to self-manage.

Location | India

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