Disprz - Account Based Marketing Manager (4-10 yrs)
Responsibilities (not exhaustive) :
- Manage a portfolio of accounts to achieve long-term business growth
- Research & prioritize accounts based on targeted persona (industry, function), need - pain point, Disprz solution offering, opportunity size and buying cycle
- Working closely with other teams: field sales & marketing to define & execute campaign workflows
- Collaborate with content team to personalize communication based on the client's pain points
- Conduct A/B testing of messaging to improve response and conversion rates
- Regular tracking of campaign performance and provide recommendations for optimization.
- Remain highly informed about industry trends, market activities, and competitors
Education :
- A Master's degree from Tier-II / Tier-III B Schools
- Any formal certification in demand management would be an advantage
Experience :
- Minimum 5 years of experience in demand generation for a B2B SaaS / Product company or in ABM role
- Prior experience in designing and executing account-based marketing programs.
- Proven exposure with Marketing Automation Software (eg: Hubspot) a plus
Abilities & Traits :
- Strong research & analytical skills
- Excellent communication skills (oral & written)
- Team player, hustler and hungry for learning / growth
- Maintain timely and accurate reporting of the pipeline, account plans, and territory management activities
- Ability to work on stretch goals and highly demanding targets
- Commercially focused, growing accounts strategically through cross-selling and up- selling techniques
- Energetic team player, driven and self-motivated
- Self-starter with the ability to work with limited input
- Excellent planning, organizational, and prioritization skills
- Good business sense and excellent consultative sales skills
Location : Mumbai / Chennai
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