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16/01 Pooja
HR at Smart-Source

Views:116 Applications:47 Rec. Actions:Recruiter Actions:0

Display Advertising/Media Specialist - Handset Brand (3-8 yrs)

Gurgaon/Gurugram Job Code: 23130

Job Description :

- Defining and delivering Display advertising strategies to achieve our traffic and efficiency targets through this channel

- Planning, execution and analysis of the Display advertising campaigns end to end (briefs, targeting, media buy, testing, tracking set-up, scheduling, etc.)

- Highly creative in identifying target audiences and devising digital campaign that engage, inform and motivate.

- Identify trends and insights, and optimize spend and performance based on the insights

- Performing ROI analysis to evaluate effectiveness of campaigns

- Identifying and targeting potential areas on Apps & Vertical websites.

- Ensuring best practice across multiple territories

- Experience with A/B and multivariate experiments.

- Making and maintaining good contacts with media owners, such as Apps, Websites.

Desired Candidate Profile :

- Excellent communication skills

- Must have experience of handling Digital and online campaigns.

- Age should not be more than 32

- Experience of coordinating with media houses.

- Most preferred ones for this role would be the one handling products like handsets, devices and mobile phones and the products whose target customers are young generation from 15 till 30 Years of age.

Education :

UG : Any Graduate - Any Specialization

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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