CEO at Zedass Associates LLP
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Director - Sales & Marketing - Hotel (10-15 yrs)
A director of sales and marketing at a hotel is responsible for driving revenue to a property. They create an effective revenue management strategy to ensure the hotels profitability in all market conditions through sales and marketing tactics. They must implement and meet budget and revenue targets, review the work of multiple teams, participate in sales and outreach to high-profile clients, and even negotiate contracts. The director of sales and marketing also sets prices and discounts, devises marketing strategies for expanding their client base, and oversees a team of skilled professionals to increase sales and improve client satisfaction.
Director of Sales and Marketing Responsibilities :
- Create and implement short and long-term marketing strategies to meet sales team goals and annual sales targets
- Actively seek new business using marketing campaigns, telemarketing, e-commerce, site visits, and other methods
- Hire, train, and motivate your team to provide better customer service to your clients
- Generate new business while also increasing customer loyalty by cultivating long-term relations with patrons
- Evaluate market trends to determine pricing to balance costs, competition, and supply and demand
- Prepare accurate and complete sales reports documenting marketing budgets, current market share, direct sales, and outline marketing plans
- Consult with sales managers and stakeholders to evaluate the company's performance
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