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28/01 Shalini Mishra
HR Recruiter at Cyitechsearch

Views:49 Applications:33 Rec. Actions:Recruiter Actions:2

Director - Marketing - Insurance (7-12 yrs)

Mumbai Job Code: 255728

Role & Responsibility

- As Marketing Director, you will lead the marketing vertical and all activities from planning and ideation to execution. You will be the go-to guy for setting KPIs, managing budgets and ensuring that our core vision of democratizing protection for every household is realized.

You will be responsible for :

- Building brand credibility for the products we launch along with driving awareness about the Assurekit ecosystem

- Plan, and coordinate the execution of promotion activities around the brand

- Work closely with the tech and product teams to ensure branding and messaging are prevalent in every aspect of every activity throughout the customer journey.

- Develop and carry out marketing plans, including promotional calendars and programs, new product introductions and other marketing projects

- Develop growth and marketing forecasting and product branding plans

Job Description : 

- Establish and grow a target market share

- Conduct customer, brand and product research initiatives

- You will be joining the team just as we begin to release and hit the market publicly; and will have the opportunity to get in at the ground floor for Insurtech's next big brand.

Skills and Qualifications : 

- A bachelor's or master's degree in business administration/marketing

- Experience in managing a B2C brand

- In-depth knowledge of marketing concepts and experience in growing a brand

- Excellent leadership and organizing skills

- Analytical and creative thinking

- Exquisite communication and interpersonal skills

- Customer-oriented approach with aptitude

- Prior work experience at startups preferred

- 7+ years of experience in the marketing domain

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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