Director - Marketing /15+years of exp / Singapore / 1697600 SGD + Benefits

Responsibilities include

- Target audience definition -- analyse market research and shape target audience definition

- Value propositions -- craft compelling value propositions that fundamentally address what experiences should be communicated to target audiences, detailing why consumers should buy products

- Future product requirements -- ensure the needs of specific audiences are included in the roadmap for future products and services

- Using marketing models, insight and research - qualify and quantify the business impact of potential propositions that deliver growth in the region longer term

- Campaign management -- optimize the strategy, plan and creative deliverables for all marketing campaigns

- Develop campaign and media frameworks to deliver creative that meets the regions marketing strategy

- Marketing plan -- document the quarterly and annual marketing plan detailing marketing initiatives and priorities that deliver growth in line with business plans

- People management and development -- lead, manage, develop and grow a team of highly skilled individuals in order to achieve objectives ands growth Influencing - build a network of relationships with executive decision makers across the region to ensure success

What we're looking for

- We're looking for international Marketing experience specifically in classic FMCG, Mobile, Telco, Consumer Tech & Software sectors or from Content Providers

- Ideally you'll have the following

- Experience leading high performing marketing teams to deliver compelling value propositions from consumer insight and research

- Experience leading teams to deliver compelling the region marketing programs to deliver growth - effectively communicating value propositions with complex global/ country stakeholders

- Extensive knowledge of local markets in the region

- Expertise in consumer needs and trends - core Consumer Insight/ Research experience through to Propositions, Product Marketing, Brand & Digital/ Social

- Comfortable working with data and creative strategy - able to operate across the marketing mix using innovative and creative marketing communications tactics to take plans to market

- Challenges the status quo utilising innovative tactics to design effective marketing programs

- Self-motivated with the ability to multi-task successfully and operate within time constraints

- Experience managing large marketing budgets

- Excellent communicator, strong interpersonal, influencing and networking skills

- A passion for consumer Telco/ Mobile/ Tech markets and consumers

- Ability to set goals, build strategy, develop plans and coordinate all relevant steps effectively

- Results driven

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