HR at Dindigul Thalappakatti Hotels Private Ltd.
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Dindigul Thalappakatti Hotels - Assistant Manager - Marketing (2-3 yrs)
Roles & Responsibilities:
- Analyze the Channel wise and category wise output of the sales in each location to initiate the strategies that can be done to improve the overall sales of the product.
- Analyze various consumer data that has been collected through market research BTL (Below the line) activities. Also conduct pre & post promo analysis.
- Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling Marketing/ Branding campaigns.
- End to end Branding expertise. Knowledge in OOH & Retail branding. Display with Merchandising and Sampling. Basic knowledge of Events, Meets & Road Shows.
- Monitor/ track the monthly performance of brands and budgets and deliver the objectives.
- Marketing Activities - Monitoring Marketing activities, Carryout BTL activities for the brand - promotional & entertainment events, product launches, Consumer Offers, Coordination for Tastings/Trainings, etc.
- Marketing Collaterals - Responsible for developing marketing collaterals, coordinating with the vendors, In-shop and out-shop merchandising viz., product stands, product cutouts, POS, premium dealer boards, etc.
- Maintaining the stocks for marketing collaterals.
- Ensure records related to marketing collateral are up to date. Maintain Minimum inventory of the stock at any given point of time.
- Co-coordinating with vendors, printers, etc. for brand building & promotional activities like events, hoardings, banners, kiosks, etc.
- An out of the box thinker & quick learner.
- Responsible for the Retail Marketing merchandising Activities to ensure brand visibility.
- Ensuring Brand Hygiene.
Expectations and Qualifications
- 3-4 years- experience in the field of marketing-(Retail experience is necessary) and in all the above fields mentioned.
- Good experience in ATL and BTL activities.
- Should be ready to travel, as this position is for managing marketing activities for entire Tamil Nadu.
- Proficient in English language; vocabulary as well as writing skills.
- Proficient in Tamil.
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