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11/12 Shweta Gupta
HR Executive at Dignitas Digital Pvt Ltd

Views:89 Applications:38 Rec. Actions:Recruiter Actions:17

Dignitas Digital - Associate - Digital Marketing (1-3 yrs)

Delhi Job Code: 102170

Digital Marketing Associate

Responsibilities:

- Maintaining client's social media presence across all digital channels

- Measuring and reporting on the performance of all digital marketing campaigns

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

Requirements:

- BS/MS degree in marketing or a related field

- Proven working experience of at least 2 years in digital marketing

- Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

- Experience in setting up and optimizing Google and Facebook Ads campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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