About Us :

DigitalCrafts.in is driven by the team of experts having a distinguished edge in the industry. We understand the Business model & Industry thoroughly to design the most efficient digital marketing strategies.

DigitalCrafts.in works on an effective & efficient methodology which leads to the formation of Digital Marketing Strategy in coherence with insights extracted from Detailed Analysis of Digital Marketing and SEO parameters.

Job Summary :

We are looking for "Senior Manager: Digital Marketing " for our company "DigitalCrafts.in" having excellent command over SEO, PPC and Web analytics.

Duties and Responsibilities :

1. Managing SEO Projects and Teams :

- Developing and implementing effective SEO strategies, Coordinating content, design, social media, PPC marketing, and other activities. Managing Onsite and Offsite optimization projects and reporting on projects.

2. Creating Digital Marketing Campaigns :

- Digital marketing analysts design digital marketing campaigns to effectively promote companies, products, ideas, or brands based on the desires of the client paying for the advertising.

3. Analyze Marketing Data :

- Digital marketing analysts determine the effectiveness of marketing campaigns by analyzing page clicks, keyword hits, search engine traffic, and other data.

4. Advise Marketing Teams :

- Digital marketing analysts keep marketing and sales teams up-to-date on current campaigns, informing them on which aspects of campaigns are the most effective and which are not, and advising them on how to tweak campaigns to get maximum attention and create more revenue.

5. Cultivate and Maintain Client Relationships :

- Digital marketing analysts provide clients with frequent updates on the status of their advertising campaigns, advise them on the success of campaigns compared to marketing costs, and make suggestions to increase marketing effectiveness when necessary.

6. Write Marketing Reports :

- Digital marketing analysts create detailed reports showing the amount of traffic online campaigns are creating, how much campaigns cost, and outlining the timetables and schedules for online marketing campaigns.

7. Manage Pay-per-Click Accounts :

- Digital marketing analysts look at the budget data for pay-per-click accounts on a daily basis to manage campaign costs and provide expense information to clients.

Required Key Skills

1. PPC

2. Shopping Ads

3. E-commerce Digital Marketing Experience

4. Lead Generation

5. Performance marketing

6. SEO

7. Client Management

8. Report Preparation

9. Account Management

10. Growth Hacking

11. Digital Marketing Audits

Basic Qualifications

1. Bachelor Degree

2. 3+ Years of experience in SEO and PPC

3. Excellent Command on Google Analytics along with digital marketing tools

Required Experience :

1. Extensive experience in Performance Marketing especially

a. Google Shopping Ads

b. Social Media Paid Campaigns

c. Google Analytics

d. Search Console

e. Google Tag Manager

f. Conversion Tracking

g. E-Commerce Personalization

h. SEO

i. Lead Generation

j. Customer Acquisition Funnel Implementation.

2. Excellent communication, collaboration, and planning skills

3. Proficiency with analytics tool and web traffic

4. Demonstrate organizational skills, flexibility and ability to produce results in a fast-paced environment

5. Ability to turn complex data and insights into easily understood data stories

6. Managing budgets, developing digital marketing playbooks and presenting key findings and best practices to team members and executive leadership

Benefits :

1. Dynamic career growth with immense freedom and responsibility

2. Distinguished efforts recognition

3. Healthy work culture with a proper work-life balance

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