11/02 Esha Vig
Human Resource at Digital Patang

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Digital Patang - Manager - Search Engine Optimization (4-8 yrs)

Noida Job Code: 62930

- Review and analyze the site for areas that need to improved, deleted, or revised.

- Work on quality link building activities.

- Write effective headlines, body copy, and Classified Ads.

- Knowledge of white hat and black hat tactics so as not to violate search engine guidelines.

- Keyword Research and Analysis.

- Aware with Google recent updates including Panda & Penguin, search engine, social media and internet marketing industry trends and developments.

Basic knowledge of CMS and building/administering content in CMS environments :

- WordPress, Magneto, HTML website.

- Competent in various advanced tools for SEO research & analysis.

- Ability to handle OFF Page SEO for multiple projects.

- Basic Knowledge of On Page SEO.

- Knowledge of GWT and Google Analytics tools.

- Good Knowledge of off page activities and concepts doing social bookmarking, blog posting, article submission, press release submission, classified ad posting, guest posting/blogging, infographic submission, PPT creation & submission, PDF submission, business listings, video submission, review posting etc.

- Assist in the development and execution of communication/content strategies via social communities in coordination with SEO goals.

- Good command over written and spoken English.

- Proficiency in MS Excel, PowerPoint, and Word.

- High levels of integrity, autonomy and self-motivation and ability to work effectively under pressure.

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