Agsure Innovations is a dynamic and innovative technology company dedicated to revolutionizing the agricultural industry. We specialize in providing comprehensive solutions for farmers, traders, brokers, millers, and government agencies. Our portfolio includes state-of-the-art smartphone-based grain quality analyser and a bookkeeping and communications platform, designed to empower stakeholders of agri trade with easy-to-use digital tools to manage and integrate their day-to-day business processes that empower stakeholders to make informed decisions.

We are seeking a highly motivated and creative Digital Marketer to join our team. If you're passionate about digital marketing, social media, SEO, ad management, lead generation, and graphic design, this role offers an exciting opportunity to make a significant impact.

Job Description:

As a Digital Marketer at Agsure Innovations, you will play a crucial role in developing and executing digital marketing strategies to drive brand awareness, website traffic, and lead generation. You will be responsible for managing social media channels, optimizing SEO, running effective ad campaigns, and creating engaging visual content.

Key Responsibilities:

1. Social Media Management:

a. Develop and execute social media marketing strategies to increase brand visibility and engagement.

b. Create and curate engaging content for various social media platforms.

c. Monitor and analyze social media metrics to track performance and identify areas for improvement.

2. SEO Optimization:

a. Conduct keyword research and analysis to improve website SEO rankings.

b. Implement on-page and off-page SEO strategies to increase organic traffic.

c. Stay updated with SEO trends and algorithm changes.

3. Ad Management:

a. Create and manage Google Ads campaigns to drive targeted traffic and lead generation.

b. Monitor ad performance, adjust bids, and optimize campaigns for better ROI.

c. A/B test ad creatives and landing pages for improved conversion rates.

4. Lead Generation:

a. Develop and implement lead generation strategies through various digital channels.

b. Use email marketing, content marketing, and landing pages to capture and nurture leads.

c. Collaborate with the sales team to ensure leads are effectively managed.

5. Graphic Design:

a. Create visually appealing graphics, infographics, and other design assets for marketing campaigns.

b. Ensure brand consistency in all design materials.

c. Proficiency in graphic design tools such as Adobe Creative Suite is a plus.

6. Analytics and Reporting:

a. Monitor and analyze digital marketing performance using tools like Google Analytics.

b. Prepare regular reports on key performance metrics and provide insights for improvement.

7. Content Strategy:

a. Collaborate with content creators to align content with marketing objectives.

b. Assist in content creation when necessary, ensuring it is optimized for digital channels.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.

- Proven experience in digital marketing, including social media management, SEO, and Google Ads.

- Graphic design skills and proficiency in design software (e.g., Adobe Creative Suite).

- Knowledge of email marketing platforms and marketing automation.

- Strong analytical skills and the ability to interpret data to drive decisions.

- Excellent written and verbal communication skills.

- Creativity and a passion for staying up-to-date with digital marketing trends.

Preferred Qualifications:

- Google Ads certification or equivalent.

- Experience in B2B marketing.

- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo).

- Previous experience in [industry or niche] marketing.

Benefits:

- Competitive salary and performance-based bonuses.

- Opportunities for professional development and training.

- Creative and collaborative work environment.

If you are a motivated and versatile Digital Marketer with a flair for graphic design and a passion for driving digital marketing success, we encourage you to apply! Join us in our mission to elevate our digital presence and engage our target audience effectively.

How to Apply:

Please submit your resume, cover letter, and a portfolio showcasing your digital marketing and graphic design work