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31/10 Bharti
Recruiter at Women Entrepreneur Network

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Digital Marketing Specialist - Workspace Solutions (2-4 yrs)

Gurgaon/Gurugram Job Code: 298634

- Our client, an industry leader in providing premium flexible workspace solutions and other allied services including meeting rooms, virtual office registration, hot desking, day pass etc.

- Looking for extremely self-driven Digital Marketer to join its Marketing Team. You should be someone who is best suited to adapt quickly to the challenging requirements and pace. If this sounds interesting to you, please continue reading the Job Description and important details shared below:

Key Responsibilities :

- Driving and optimizing digital marketing campaigns to generate leads, increase conversions, and maximize ROI.

- Contribute to digital marketing emailers for the client.

- Day-to-day management and execution of new customer campaigns through paid media channels, paid social, programmatic and retargeting.

- Develop and implement campaign optimizations to improve CPLs and drive more qualified leads.

- Discover platforms and tools that can help find new customers, improve performance, and generate ongoing revenue.

- Participate in the creative development process for paid social and landing pages, such as writing briefs, and guiding creation.

- Co-ordinate a consistent feedback loop of creative insights to the broader team.

- Consistently incorporate test learnings into campaigns; track learnings over time to maintain continuous optimization.

- Find new ways to reach customers through sophisticated targeting and creative executions.

- Prepare MIS reports to track and analyze the performance.

Skills required :

- 2-4 years of paid media experience, preferably working with B2B brands/same industry.

- Comfortable with managing marketing budgets across multiple channels.

- Entrepreneurial & proactive spirit; strong revenue orientation.

- Excellent understanding of digital marketing channels, and a strategic mindset.

- Understand a new approach to branding - not cookie cutter creatives and solutions.

- Strategic, tactical, creative, and motivated with strong attention to detail.

- Strong data skills including analyzing, visualizing, and extracting insights.

- Strong written and verbal communication.

Education :

- Any Graduate.

- Google Ads Certification.

- Meta (Facebook) Blueprint Certification would be an added advantage.

Job Location : Gurugram (Work From Office)

Expected CTC : 5.5 LPA

Interested candidates may apply with updated CV

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