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01/04 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

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Digital Marketing Specialist - Online Travel Startup (2-8 yrs)

Bangalore Job Code: 116616

The Offer

Opportunity to join a well funded online travel startup

You ideally have worked in fast paced startup environment

The Employer

Our client is a well-known travel search engine with headquarters in India and strong operations in South East Asia. Their top-ranking mobile app helps travellers search and compare results with hundreds of airlines-, - hotels and online travel agency websites.

The Job

- As a Digital Marketing Specialist, you will be developing and implementing comprehensive digital marketing programs for both B2B and B2C audiences. Your responsibilities include:

- Driving performance marketing via Customer Acquisition Funnel and Social Media/ Viral Marketing.

- Working with key stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

- Planning and executing viral marketing campaigns across all the major social media platforms.

- Ensuring suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

The Profile

- You have at least 2 years experience ideally in Digital Marketing within Internet industry.

- Experience within Social Media/ Viral Marketing and Performance marketing would be a strong advantage.

- You have good knowledge of Web Analytics Tools (eg. Google Analytics) and Campaign Management Tools (eg. Hubspot).

- You pay strong attention to detail and deliver work that is of a high standard

- You enjoy finding creative solutions to problems

- You thrive in fast-paced and changing environments.

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