12/04 Shireesha L
Senior HR at EsoTeky Solutions Pvt Ltd

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Digital Marketing Specialist - IT (4-10 yrs)

Hyderabad Job Code: 70525

We are looking for a marketing superstar and proven business leader to assume a Digital Marketing role in the company. The ideal candidate will leverage a customer-centric mindset to identify and implement innovative digital engagement strategies to hit company KPI's.

Job Responsibilities:

- Build and execute an app messaging strategy to drive quality traffic into and around the app with the goals of increasing sales and service transactions.

- Partner with IT and CRM to build, deploy and monitor engagement campaigns via Push, In-App Messaging and SMS/Email to deliver numerous customer life cycle messaging and individual messaging campaigns as part of the broader app messaging strategy.

- Manage the production and distribution of campaign and project performance reports and provide deep analysis and insights on app engagement results to leadership.

- Improve the customer experience and open up new opportunities for app engagement.

- Create requirements for enhancements to app ecosystem which will enable new digital engagement tool-sets, or enhance existing ones.

- Identify, test and optimize segment profiles and targeting to build the most impactful campaign strategy.

- Manage the App Marketing Calendar to track existing and upcoming campaigns, and communicate the plan to stakeholders and leaders.

- Lead project teams to develop and implement requirements on time and per specifications.

- Build A/B test frameworks to continually improve and optimize campaign results.

- Develop KPI dashboards and provide deep analysis and insight.

- Stay current with the latest B2C Marketing Automation Practices and Digital Engagement Trends.

What we- re looking for... You will have a superior analytical and organizational skills as you will be expected to work on multiple projects at the same time. You will display a service-oriented, positive attitude for clients and colleagues, coupled with an appreciation of business realities. You are a self-starter, detail-oriented, comfortable working autonomously in a fast-paced environment and within a matrix organization.

You'll need to have:

- Bachelor's degree or four or more years of work experience

- Two or more years of experience in Digital Engagement or Digital CRM.

- Experience in management and analysis of A/B and User Testing.

- Experience in developing in-app messaging and push notification strategies.

- Experience with digital customer experience development and customer journey analysis

- Experience in developing requirements for digital platforms in an Agile environment

- Experience leading a matrix team to execute on marketing or technical requirements

- Experience with analysis and interpretation of digital channel data and result

- Knowledge of Excel, PowerPoint and/or GSuite.

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