Digital Marketing Specialist - IT (3-6 yrs)
Role & Responsibilities :
- Thorough knowledge of emerging technologies and the willingness to multi-task in a deadline drive atmosphere
- Manage user acquisition and remarketing campaigns, which includes ideation, planning, optimization, and performance analysis.
- Must be able to drive Social Media Marketing, Marketing Automation, SEO/SEM, various promotions.
- In-depth understanding & hands-on experience in running ads across Google, Facebook & mobile affiliates to acquire new users with a special focus on mobile marketing for app install campaigns.
- Strong understanding of remarketing campaigns to re-engage with users using various platforms
- Develop, implement and refine retention marketing strategy to drive cross-sell/upsell and improve DAU, WAU, MAU.
- Ensure regular completion of tasks, tracking and reporting about all digital campaigns that are delivered according to brief, on time and within budget
- Conduct A/B experiments to improve campaign effectiveness
Required Experience :
- 3+ years of Performance marketing campaign management.
- At least 1 year of experience in working on Mobile App Install campaigns.
- Bachelor or MBA degree in marketing, communication, business, technology, or relevant field of study
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
