Digital Marketing Specialist:

About Elfonze ESDM :

- Elfonze Technologies is a leading training acceleration company that specializes in equipping electronics engineers with the skills they need to excel in embedded technologies.

Our partnerships with top companies in the embedded space provide invaluable touchpoints for our learners within the industry, helping them build their careers with confidence and giving them an edge in the job market. We are proud to have our curriculum and certification accredited by the best in the embedded ecosystem, and we continuously strive to improve our offerings to ensure they remain up-to-date with the latest industry trends and best practices.

Key Accountabilities :

- End-to-end digital marketing campaigns should be planned, carried out, measured, and evaluated across a variety of platforms and audiences, utilising both the most recent digital best practices and innovative thinking to boost engagement and performance.

- Own channel management tasks, such as promoting and encouraging the usage of our social media and digital marketing software stack, providing customer support, and maintaining the channel.

- Conduct thorough digital marketing efforts utilising both paid and organic channels, such as PPC and affiliate marketing, while leveraging SEO information to appropriately optimise content.

Roles and responsibilities :

- 1-5 Years of experience in Digital Marketing at Edtech Company. (Added advantage)

- Develop and implement comprehensive digital marketing plans that align with the company's overall marketing strategy.

- Stay up-to-date with the latest digital marketing trends and technologies to ensure that our marketing efforts remain effective.

- Create engaging social media content that aligns with the company's brand and messaging.

- Manage social media accounts and respond to customer inquiries and comments.

- Plan, execute, and optimize paid campaigns across various digital channels such as Google Ads, Meta Ads, and LinkedIn Ads.

- Develop and maintain dashboards to monitor performance and track ROI.

- Continuously test and iterate on campaign strategies to improve results.

Requirements :

- Exceptional communication and English language verbal/written skills.

- Educational background in electronics or similar (Added Advantage).

- Skills in MS Word, Excel & PowerPoint.

- Ability to execute campaigns on social media - LinkedIn, Instagram, Tou tube & Facebook, and all email marketing platforms.

- Basic video shooting and video editing skills

- Graphic design and content writing

- Canva, Meta Business Manager, Excel, social media posting platforms (Buffer, Hootsuite, etc) GA4.

Location : Bengaluru, Karnataka

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