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10/08 Divya Guliyani
HR at Kozmo Services

Views:140 Applications:76 Rec. Actions:Recruiter Actions:14

Digital Marketing Specialist - BPO (4-7 yrs)

Delhi Job Code: 125591

You will be responsible for end-to-end marketing campaign management and execution including:

- Email marketing and marketing automation (campaign execution and management),

- Content marketing (production and coordination),

- Social media marketing (Facebook, Twitter, LinkedIn, Google+, Instagram Advertising)

- Online campaigns - SEO, SEM (Google Adwords, Bing Ads)

- Web analysis (Google Analytics)

- Graphic designing (Adobe Photoshop, Illustrator)

- Copywriting and

- Reporting.

Responsibilities : 

- Perform day-to-day campaign activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of nurture, perpetual and rapid response.

- Develop and manage tactical campaign plan and calendar.

- Employ testing and tracking tools using A/B testing and leveraging services such as Google analytics to improve e-mail and web marketing results.

- Produce and manage content for newsletters, social media and ads.

- Creative concept development and copywriting.

- Set up and manage online campaigns and advertising (SEO, SEM - Google Adwords, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads).

- Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution.

- Track performance data from campaigns to measure success and incorporate learnings in future campaigns.

- Provide regular reporting and insights to relevant stakeholders on campaign effectiveness.

- Collaborate closely with inside sales and regional marketing to ensure sales targets are met.

- Stay abreast of digital and direct marketing best practices.

Required Skills & Experience

- Tertiary qualifications in marketing or similar

- Proven experience in B2C or B2B

- Experience with email marketing automation technology, social media platforms - Facebook, Twitter, LinkedIn, Instagram, Google AdWords, Bing Ads, Google Analytics, and Word Press.

- Excellent graphic designing skills

- Proficiency in database marketing including list segmentation, list manipulation and data hygiene

- Strong written and verbal communications skills

- Strong content writing skills

- Strong stakeholder management skills

- Creative copywriting

- Resourceful with ability to seek solutions and suggest resolutions What's included? - Work

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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