Job Description for Digital Marketing Specialist

Profile Summary

Position: Digital Marketing Specialist

Location: Nagarbhavi , Bangalore

Salary: 10 to 12 Lakhs PA

Job Type : Full Time

Brief: If you are passionate about the dynamic realm of digital marketing, we invite you to join our team.

- We are actively seeking a seasoned Digital Marketing Specialist who can spearhead the development, execution, tracking, and optimization of our comprehensive digital marketing initiatives spanning various online channels. Your proficiency in contemporary marketing tools and strategies is crucial, as you will play a pivotal role in steering integrated digital marketing campaigns from their conceptualization to flawless execution.

- Collaborating closely with the marketing team, cross-functional units (including programmers), and external vendors, you will ensure the timely and budget-conscious launch of impactful campaigns. If you are ready to make a mark in the digital landscape, we want to hear from you.

Brand : LSSR Group

Website: lssrgroup.com

Job Description:

1. Planning and execution of marketing projects and campaigns & distributing them in various media and social platforms and measuring its impact and effectiveness.

2. Be actively involved in SEO efforts (keyword, image optimization etc.)

3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

4. PPC & Social Media campaigns management.Implementing remarketing and retargeting strategies.

5. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

6. Reviewing and actively managing website and other online assets and sources

7. Using and researching the internet and new media to reach new customers, generate leads and retain existing customers

8. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

9. Tracking and analysing important metrics that affect website traffic, service quotes and target audiences

10. Preparing regular internal reports that provide insight into performance

11. Manage and maintain the company's owned media including websites, mobile apps, and email/CRM softwareSLV Arcade , 3rd Floor, No.361 1/2/3 , 7th Block , Nagarabhavi , Bangalore - 560072

12. Cross-collaborating and liaising with external teams to create material

13. Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

14. Adept with Wordpress website SEO(on-page and off-page) and site audit.

Requirements:

1. Proven experience as Digital Marketing Specialist or similar role

2. Excellent understanding of digital marketing concepts,inbound marketing and best practices

3. Experience with B2C & B2B social media, Google Adwords and email campaigns and SEO/SEM

4. Perfect knowledge of web analytics tools (e.g. Google Analytics)

5. Analytical mindset and critical thinking

6. Excellent communication and interpersonal skills

7. Sense of ownership and pride in your performance and its impact on a company's success