HR at Prudent Globaltech Solutions Pvt Ltd
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Digital Marketing Specialist (3-8 yrs)
Roles and responsibilities :
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
- Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness.
- Develop and manage digital marketing campaigns.
- Manage the organization's website.
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
- Track the website traffic flow and provide internal reports regularly.
- Fix any errors in online content and arrange webinars and webcasts.
- Attend networking events and product launches.
- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
- Work on SEO of the website pages.
- Edit and post content, videos, podcasts, and audio content on online sites.
- Promote the company's products and services in the digital space.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Creating and executing SMS, and email-based marketing campaigns.
- Drive website traffic and acquire leads.
- Maintain partnerships with media agencies and vendors.
- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
- Lead Generation for all verticals through - Email for Introduction about Company & Services.
Requirements :
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google AdWords and email campaigns, Lead Gen, & SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, Web Trends, etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
