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03/06 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:25 Applications:11 Rec. Actions:Recruiter Actions:0

Digital Marketing Specialist (3-5 yrs)

Mumbai Job Code: 328628

-Attractive Salary & Benefits

-Join a market leader within FinTech

-Opportunity within a company with a solid track record of performance

Our client is a leading provider of finance and stock market education.

The Job

- Designing, planning, managing, and optimizing integrated performance campaigns across multiple channels to generate pipeline

- Monitoring, optimizing and reporting campaign performance with relevant detailed tracking across relevant KPIs.

- Leading marketing funnels, A/B testing, bid strategies, Landing page optimization and execution across all channels

- Study competitive GTM strategies and nurture current programs to improve conversion rates from leads to opportunities

- Studying and developing buyer personas and knowing their buying preference

- Conduct relevant market, industry & keyword research to assist in effective content development to target consumers throughout the buying journey.

- Work closely with Marketing & Sales Team for tracking, reporting and efficient lead management

- Manage and deliver on the Key acquisition metrics on Google Ads.

- Drive the remarketing strategy through display, YouTube, and discovery campaigns

- Knowledge of nuances of Meta Biz manager, Google & UAC ads, display & remarketing campaigns.

- Stay up to date on the latest performance marketing trends and technologies

- Must have hands-on knowledge on on-page, off-page & technical aspect of SEO

- Proficiency in web analytics tools for regular monitoring and reporting

- Excellent teamwork and cross functional collaboration abilities

- Basic knowledge of AI designing, content writing and data analytics tools required.

Ideal Candidate :

- You have at least 3 years experience ideally in Digital Marketing within Internet industry.

- Experience within would be a strong advantage.

- You are highly goal driven and work well in fast paced environments

- You are adaptable and thrive in changing environments

- You are a strong team player who can manage multiple stakeholders

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