Talent Manager at Consultant
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Digital Marketing Specialist (3-10 yrs)
Performance Marketing :
- Develop and execute performance-driven marketing strategies across various digital platforms, such as Google Ads, social media, affiliate networks, and more.
- Create and manage targeted ad campaigns that align with business objectives, focusing on conversions, lead generation, and revenue.
- Effectively allocate and manage advertising budgets across different channels to maximize return on investment (ROI).
- Monitor daily and weekly spending to ensure campaigns are within budget limits.
- Analyze campaign performance metrics, such as click-through rates, conversion rates, cost per conversion, and revenue generated.
- Continuously optimize campaigns based on data insights to improve performance and achieve KPIs.
- Conduct thorough keyword research and audience analysis to identify high-potential segments and keywords for targeting.
- Implement A/B testing to refine messaging, visuals, and audience targeting for optimal results.
Social Media Handle Management and Coordination :
- Coordinate with the designer to develop compelling creatives and landing page designs that drive engagement. Post social media ads for conversions.
- Collaborate with the Commercial Director to align efforts with overall sales strategies.
