Digital Marketing Specialist (2-4 yrs)
Digital Marketing Specialist
- Develop and implement digital marketing campaigns across various channels such as email, social media, SEO, SEM, and display advertising.
- Manage and optimize PPC campaigns on platforms such as Google Ads and Bing Ads to drive traffic and conversions.
- Create engaging and relevant content for digital platforms, including social media posts, blog articles, and email campaigns.
- Monitor and analyse key performance indicators (KPIs) such as website traffic, click-through rates, conversion rates, and ROI to measure campaign effectiveness and make data-driven decisions.
- Conduct market research to identify trends, customer behaviour, and competitive analysis to inform marketing strategies.
- Collaborate with internal teams such as design, sales, and product development to ensure alignment of marketing strategies with overall business objectives.
- Stay up-to-date with digital marketing trends, best practices, and new technologies to implement innovative marketing strategies.
Qualifications :
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in digital marketing, including SEO/SEM, email marketing, social media marketing, and PPC campaigns.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Strong analytical skills with the ability to interpret data, analyse results, and implement optimizations.
- Excellent written and verbal communication skills with the ability to create compelling content for digital platforms.
- Creative thinker with a strategic mind-set and the ability to work independently and collaboratively in a team environment.
- Relevant certifications such as Google Analytics or Google Ads certifications are a plus.
Benefits :
- Competitive salary and benefits package
- Opportunities for career growth and professional development
- Collaborative and dynamic work environment
- Employee discounts on company products/services
