HR - Executive at SWC Brand Pvt. Ltd.
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Digital Marketing Specialist (1-3 yrs)
- Strategize online outreach and promotion on various Social Media platforms
- Develop social media campaigns (Instagram, Facebook, YouTube, Pinterest, Google Business)
- Optimize website and social media content
- Monitor SEO and web traffic metric
- Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising.
- Keeping track of data and analyzing the performance of social media campaigns. to eCommerce
- Monitor campaigns and analyzes data obtained
- Monitor and post on blogs, forums and social network
- Develop content calendar on a weekly and monthly basis for company's brands
- Be the subject matter expert for eCommerce paid media activations
- Lead roll-out full-funnel marketing model between digital media and eCommerce functions as part of one integrated consumer journey
- Closely work with internal partners to ensure the best campaign collaboration with eCRM, brand marketing, and eCommerce commercial teams
- Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising.
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