Digital Marketing/Search Engine Optimization Role (7-10 yrs)
Responsibility to be handled:
Digital Strategy Development:
- Develop and implement comprehensive digital marketing strategies to achieve company goals.
- Analyze market trends and competitor activities to identify growth opportunities.
Search Engine Optimization (SEO):
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Monitor and analyze website performance using SEO tools and make data-driven recommendations.
Content Marketing:
- Create engaging and relevant content for various digital channels, including blogs, social media, and email marketing.
- Collaborate with the content team to ensure consistency in messaging and branding.
Social Media Management:
- Manage and grow our social media presence on platforms such as Facebook, Instagram, LinkedIn, etc.
- Develop and execute social media campaigns to increase brand awareness and engagement.
Email Marketing:
- Plan and execute email marketing campaigns, including segmentation, content creation, and performance analysis.
- Optimize email campaigns for deliverability.
Paid Advertising:
- Develop and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, and others.
- Monitor and optimize ad performance based on key metrics and ROI.
Analytics and Reporting:
- Utilize analytics tools to track and report on the performance of digital marketing campaigns.
- Provide regular reports and insights to the department heads and management.
Collaboration:
- Work closely with cross-functional teams, including sales, product, and design, to ensure alignment and effectiveness of marketing efforts.
