Human Resource Executive at Guires Solutions Pvt Ltd.,
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Digital Marketing/Search Engine Optimization Role (2-5 yrs)
CTC : As per industry norms.
Guires, leading research, management consulting, technology, and outsourcing company, has been offering multiple services across diverse verticals for more than a decade now. Its primary focus is on Research Process Management, Knowledge & Analytics.
Digital Marketing Executive is expected to have 2+ years- experience in relevant areas mentioned below. Only Chennai candidates can apply.
Job Description
Responsibilities include :
- Hands-on experience in marketing lead generation tools with SEO and web traffic metrics.
- Proficient in MS Office and marketing software (e.g. CRM).
- Familiarity with social media and web analytics (e.g. Web Trends).
- Good understanding of marketing research techniques, data analysis, and statistical methods.
- Thorough knowledge of strategic planning principles and marketing best practices.
- Strong organizational and time-management abilities.
- The editorial mindset with an ability to predict audience preferences.
- Expertise in Social Media platforms.
- Creativity and commercial awareness.
- Excellent communication and people skills.
Skills And Soft Skills Include:
- Plan and execute all web, SEO, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Identify trends and insights and optimize spend and performance based on the insights
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
LOCATION - Chennai, India
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