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06/10 Kapil Chopra
AGM - HR at Midas Travel

Views:97 Applications:42 Rec. Actions:Recruiter Actions:7

Digital Marketing Role - Travel (3-15 yrs)

Noida Job Code: 237368

Job brief

- We are looking for a PPC (Pay Per Click) Manager to run PPC and Google campaigns and monitor paid search budgets. Should be well versed with Metta and Paid Campaigns.

- In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine - optimization (SEO.) You should also be analytical and good with numbers.

- Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities :

- Participate in forming effective paid search strategies

- Launch and optimize various PPC campaigns

- Oversee accounts on search platforms (e.g. Google AdWords, Bing)

- Be involved in keyword selection and audience targeting

- Monitor budget and adjust bids to gain better ROI

- Track KPIs to assess performance and pinpoint issues

- Produce reports for management (e.g. dashboards)

- Write attractive and concise copy for adverts

- Suggest and develop new campaigns across multiple channels

- Maintain partnerships with PPC ad platforms and vendors

- Find ways to reduce risk of click fraud

- Keep abreast of PPC and SEM trends

Requirements and skills :

- Proven experience as a PPC Manager or Digital Marketing Specialist

- Experience in data analysis and reporting

- Knowledge of SEO and digital marketing concepts

- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

- Understanding of HTML and XML is a plus

- Proficient in MS Office (particularly Excel)

- Excellent communication skills

- Analytical thinking with strong math skills

- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

- Travel Background Preferred.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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