Talent Acquisition at Intern Theory
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Digital Marketing Role - IT (3-6 yrs)
Job Description :
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Establish a strong, long-term web presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- An understanding of digital marketing including SEO, SEM, Social (Paid/Organic), Google Analytics, with the ability to manage digital agency performance
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Creating, adjusting, and managing the marketing and editorial calendar
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
